Privacy Policy

Effective Date: October 31, 2025

American Pure Direct, LLC ("the Company," "our," or "we") maintains the highest standards of privacy protection for all users of our digital services. This comprehensive Privacy Policy outlines our established protocols governing the collection, utilization, disclosure, and safeguarding of personal information obtained through your engagement with our website located at https://americanpuredirect.com/ ("the Site") and all associated services, including our Application-to-Person (A2P) messaging platform. Your access to and continued use of our Site constitutes your explicit acknowledgment of having thoroughly reviewed, comprehended, and accepted all provisions contained within this policy. Should you find any aspect of this documentation unacceptable, we require immediate discontinuation of all Site usage and services.

1. Information Collection Methodology

Our organization gathers various data classifications through multiple channels to ensure optimal service delivery and continuous improvement of user experience. This encompasses voluntarily submitted information, automatically generated technical data, and supplementary information obtained from verified third-party sources.

A. Directly Provided Personal Information:

- Complete contact details including legal name, electronic mail address, telephone contact numbers, and physical location data submitted through registration portals, inquiry forms, and customer service interactions

- Account establishment credentials comprising selected username, encrypted password protocols, security validation queries, and comprehensive profile information

- Complete communication histories including electronic mail correspondence, digital chat transcripts, recorded telephone conversations (where legally permissible), and customer support documentation

- Marketing communication preferences encompassing newsletter subscriptions, promotional material acceptance, and channel-specific consent authorizations

- Financial transaction data including credit card particulars, billing addresses, and purchase histories relevant to Site commerce activities

- Research participation information provided through market surveys, feedback mechanisms, and user experience studies

B. Automatically Generated Technical Data:

- Digital footprint information including Internet Protocol addresses, browser specifications, device characteristics, operating system parameters, display configurations, and language settings

- User engagement analytics covering page visitation patterns, session duration metrics, navigation pathways, interaction depth measurements, and interface engagement statistics

- Advanced tracking implementations including cookie technologies, web beacon integration, pixel tagging systems, local storage mechanisms, and session management tools designed to enhance user experience while providing comprehensive usage analytics. Users maintain control over tracking preferences through individual browser configurations, though functionality limitations may apply with certain disabled features.

C. Third-Party Sourced Information:

- Social media platform data derived from account integrations and content interactions

- Business partner information obtained through established service provider relationships

- Publicly accessible database records and verified information repositories

2. Data Processing Objectives and Legal Frameworks

We process personal information according to specifically defined business objectives while maintaining strict compliance with global data protection regulations including the General Data Protection Regulation (GDPR) for European Economic Area and United Kingdom residents, the California Consumer Privacy Act (CCPA), and other applicable privacy legislation.

Core Business Objectives Include:

- Service delivery and contractual obligation fulfillment through account establishment, transaction processing, product distribution, customer support provision, and agreement compliance

- Platform optimization and user experience enhancement through behavioral analysis, functional improvements, feature development, content personalization, and satisfaction metrics

- Customer relationship management through inquiry response systems, technical support services, service announcements, and ongoing account communications

- Marketing initiative execution through promotional material distribution, special offer communications, newsletter dissemination, and product information sharing, subject to individual preference settings and opt-out provisions

- Security infrastructure maintenance through unauthorized access prevention, fraudulent activity detection, system breach monitoring, and data integrity preservation

- Regulatory compliance adherence through legal requirement fulfillment, governmental request response, and industry standard maintenance, including A2P 10DLC messaging compliance

- Business intelligence development through market research conduction, trend analysis, campaign effectiveness measurement, and strategic decision-making support

Legal Processing Foundations (EEA/UK):

- Explicit user consent for specified processing activities

- Contractual performance requirements and pre-contractual negotiations

- Legal obligation compliance under applicable regulatory frameworks

- Legitimate business interest pursuit, balanced against fundamental rights protection

3. Information Sharing Protocols and Disclosure Circumstances

Our organization maintains stringent confidentiality standards regarding personal information and expressly prohibits the sale, trade, or rental of personally identifiable data to external parties for direct marketing purposes. Limited information sharing occurs under the following explicitly defined circumstances:

A. Verified Service Provider Partnerships:

We collaborate with carefully vetted third-party service providers supporting our business operations, including:

- Cloud computing infrastructure and hosting solutions

- Financial transaction processing and banking institutions

- Customer relationship management platforms

- Analytical and marketing automation services

- SMS/Text Message service providers for A2P communications, operating under rigorous data processing agreements enforcing confidentiality and security requirements

- Distribution and logistics coordination partners (where applicable)

- Technical maintenance and support service providers

All contracted service providers maintain binding legal obligations implementing appropriate security measures, ensuring confidentiality preservation, and processing personal data exclusively according to our detailed instructions.

B. Legal Compliance and Regulatory Obligations:

Information disclosure may occur when mandated by legal statute, judicial subpoena, court order, or other legally binding processes, or when reasonable belief exists that disclosure proves necessary to:

- Protect organizational rights, property, or safety, along with that of our users, employees, or affiliated parties

- Investigate potential fraudulent activities, security violations, or other unlawful conduct

- Fulfill legal obligations and respond to legitimate governmental requests

- Enforce Terms of Service provisions and related agreements

C. Business Restructuring Events:

During corporate transitions including mergers, acquisitions, reorganizations, bankruptcy proceedings, or substantial asset transfers, personal information may constitute transferred assets. Affected users will receive notification through electronic mail and/or prominent website notices regarding ownership changes or information usage modifications, along with available options concerning personal data.

D. Professional Consulting Relationships:

Information sharing may occur with professional advisors including legal counsel, financial auditors, and insurance providers when necessary for professional service delivery.

4. Comprehensive Data Security Infrastructure

Our organization implements an integrated, multi-tiered security architecture specifically engineered to protect personal information against unauthorized access, modification, disclosure, or destruction. Our protective measures include:

- Technical Security Controls: Data encryption during transmission and storage utilizing industry-standard protocols, secure network infrastructure with advanced firewall and intrusion detection systems, regular security updates, and privileged access management

- Organizational Security Measures: Comprehensive employee data protection training, confidentiality agreement enforcement, role-based access authorization, and ongoing security awareness initiatives

- Physical Security Implementation: Restricted facility access protocols and secure physical record storage where applicable

- Continuous Security Monitoring: Regular security evaluations, vulnerability assessment scanning, penetration testing procedures, and suspicious activity surveillance

Notwithstanding our extensive security implementations, we must acknowledge that no Internet transmission method or electronic storage technology guarantees absolute security. While we employ commercially recognized standards to protect personal information, we cannot warrant complete security invulnerability. In incident of data breach compromising personal information, we will notify affected users and relevant regulatory authorities as legally required.

5. User Rights and Preference Management

Consistent with geographical residence and applicable privacy legislation, users maintain specific rights regarding personal data management:

A. Information Access and Transfer Rights:

- The entitlement to request detailed access to personal information maintained in our records

- The privilege to receive personal data in standardized, commonly utilized, and machine-interpretable formatting

- The authority to transmit such data to alternative controllers without obstruction

B. Data Accuracy and Completion Rights:

- The prerogative to request correction of inaccurate or incomplete personal data

- The ability to supplement incomplete personal information through additional statement provision

C. Information Removal and Processing Limitation Rights:

- The right to request personal data erasure ("right to be forgotten") under specifically defined conditions

- The eligibility to secure processing restrictions where applicable circumstances prevail

D. Processing Objection and Consent Management Rights:

- The right to contest processing of personal data based on legitimate interest claims

- The freedom to withdraw previously granted consent at any time for consent-based processing

- The option to unsubscribe from marketing communications without restriction

E. Automated Processing Rights:

- The protection against exclusive automated decision-making, including profiling practices producing legal effects or similarly significant impacts

To exercise these entitlements, please contact us using the information provided in the "Contact Information" section. We guarantee response within legally mandated timeframes and may require identity verification before request processing. We maintain strict non-discrimination policies against users exercising data protection rights.

6. Cross-Border Data Transfer Management

As an internationally operating entity, we may transfer, process, and store personal information outside user countries of residence, including United States destinations. During international data transfers, we implement appropriate safeguards required by applicable data protection laws, such as standardized contractual clauses, ensuring maintained protection standards.

7. External Service Links and Integration

Our Site may incorporate links to third-party websites, applications, and services beyond our operational control. This Privacy Policy maintains no applicability to external services, and we assume no responsibility for their content, privacy practices, or operational methodologies. We strongly recommend reviewing third-party privacy policies before information disclosure or service engagement.

8. Minor Privacy Safeguards

Our Site and services maintain no orientation toward individuals below age sixteen, and we deliberately avoid collecting personal information from minors. Upon discovering inadvertent collection of personal information from individuals under sixteen, we implement immediate deletion procedures. Suspected minor information collection should prompt immediate contact initiation.

9. Data Preservation Timelines

We retain personal information exclusively for duration necessary to fulfill original collection purposes, including legal, accounting, and reporting requirements. Appropriate retention period determination considers multiple factors including data volume, nature, sensitivity, potential misuse risks, processing purposes, and alternative achievement means. Upon expiration of necessary retention periods, we securely eliminate or anonymize personal data.

10. Policy Revision and Update Procedures

We periodically update this Privacy Policy to reflect practice modifications, technological advancements, legal revisions, and additional relevant factors. Material changes prompt notification through revised policy posting with updated "Effective Date" designation, and where legally required, we obtain user consent. Regular policy review ensures ongoing awareness of privacy practice developments. Continued Site utilization following policy modifications constitutes acceptance of implemented changes.

11. Contact Protocol and Concern Resolution

For questions, concerns, or complaints regarding this Privacy Policy or data handling practices, or to exercise data protection rights, please initiate contact through the following channels:

Corporate Designation: American Pure Direct, LLC

Electronic Mail: [email protected]

Telephone Communications: +1 214-265-6579

We maintain dedicated commitment to collaborative resolution of privacy concerns and complaints. Should dissatisfaction with complaint resolution occur, users maintain the right to contact appropriate data protection supervisory authorities.

This Privacy Policy represents our dedicated effort to provide transparent, comprehensive information regarding data management practices while demonstrating our unwavering commitment to responsible information stewardship and user privacy protection.